Honest Communication

Honest communication is more than a principle—it’s the way we operate. It shapes how we think, what we create, and how we engage with the world. It’s how Honest Work comes to life in practice.

  • Clear & Direct Expression: Communicating transparently, without omitting key information or manipulating facts.

  • Reliability: Saying what we mean—and meaning what we say. Honesty becomes a rhythm in both action and expression.

  • Evidence-Based Integrity: Speaking not only from belief but from a foundation of credible, verifiable knowledge.

Truthful Messaging for a Skeptical Market

The food industry is crowded—not just with products and complex information, but also with promises. From packaging to public campaigns, claims compete for attention in every corner of the market. Yet in a landscape of information overload and growing skepticism, one question rises above the noise: Who do people trust—and why?

Our theory for change is simple but powerful:

Our approach blends credible knowledge, regulatory insight, creative design, strategic planning, and storytelling to help food stakeholders communicate with clarity, honesty, and impact, creating long-term engagement and driving strategic value.

Honest communication is not just ethical, it is strategic.

In today’s competitive food landscape, we believe that insight-driven messaging, carefully designed packaging, and compelling storytelling grounded in evidence can rebuild trust across the food system—and provide a lasting competitive edge.

     ∴     Honest Communication. Stronger Connections.    ∴    Honest Communication. Stronger Connections.     ∴     Honest Communication. Stronger Connections.    ∴    Honest Communication. Stronger Connections.

Our Honesty Criteria

Our internal honesty criteria for ensuring every message meets our honesty standard is organized into three interlocking phases, each with clear actions and checkpoints:

Phase What It Means Example Internal Checkpoint
A. Trust Based Speaking State only what you genuinely believe, in clear, direct language—no spin, no embellishment.
 Summarize sugar‑alternative data exactly as shown, even if it puzzles a client.
 Before any content development, all message claims are pre-validated in a shared internal note, with traceable evidence attached.
B. Truth‑Seeking Critically assess every claim by reviewing its source, methodology, and context. For “35% prefer plant‑based milk,” verify sample size, survey wording, demographics. During editorial review, all statistics are cross-checked via a “source clarity” log, and unresolved doubts are escalated.
C. Cultivating Understanding Share actionable information—source links, summaries, comment‑enabled docs—so recipients can verify and apply insights. Publish an infographic with a live feedback thread for questions and clarifications. Prior to external delivery, each piece is paired with public-facing documentation and a response channel is enabled for feedback.

Our FoodSciComm Values

Impact-Driven Solutions

We focus on creating long-term, meaningful impact through every communication initiative. By embracing social and environmental responsibility with a proactive commitment to change, we contribute to a sustainable food ecosystem and inspire meaningful progress.

Collaboration and Partnership

We’re all about collaboration; it’s at the heart of what we do. We work with our partners to come up with new solutions for the food industry that are both innovative and responsible, and that deal with the challenges it faces and make positive changes.

Innovation and Excellence

Innovation is at the heart of our mission to advance food and nutrition communication. We embrace continuous learning and improvement to strive for excellence and shape the future of the industry.

Scientific Integrity

Scientific integrity forms the backbone of our communication strategies. We develop evidence-based solutions to tackle misinformation, ensuring that every message is accurate and transparent.

Transparency and Trust

Trust begins with transparency. We empower our partners to deliver clear and reliable information, making trust the cornerstone of every interaction.

Sustainability

Sustainability is our priority. Misinformation can disrupt informed decision-making and lead to unsustainable production and consumption choices. By creating effective communication strategies, we not only support brand success but also advance environmental sustainability in the food system.